If you own a Judaica or Jewish art store, then you are likely running into some barriers when it comes to selling it. This is quite a common problem because not as many people (even of Jewish heritage) aware of Judaica and the cultural value these objects have. But that does not mean that they will not pay for it. It just means that you are in a niche industry that you must learn to communicate effectively with. You have to learn how to concisely demonstrate the value of these objects. But more importantly, you have to learn how you are going to put these items of value in front of the people who value it.
A Common Limitation
Mostly you are not able to get the most out of this product because you do not have the right audience. The type of marketing that you are doing is shotgun marketing (also known as a short-term marketing strategy). Shotgun market and is not the best strategy to use if you want to make money in this market. You need to pinpoint the market that you want to attract and go after them and only them. Until you find out how to do that you would not have much success in this business. Judaica is a product that can sell itself you just need to put it in front of the right people. Right now you have not put it in front of the right people and that is why you are not having the outcome that you want.
Get An Online Store
The Internet is the best place to reach your target market and it can deliver great results if done properly. With effective strategies like Search Marketing, you can pinpoint your market, your niche, and your target and you can market directly to them. You can have the people who are searching for you to find you. The art is knowing the correct keywords and discovering the strategy to attract the people are looking for what you have to offer. This is what SEO professionals do and if you find this overwhelming, consider finding an Agency that offers this service, like AP Web Solutions, and talk to them. Check their website here to see more about what they have to offer. But this video explains a bit more:
You could continue your wide net approach but it will not work because the Web is a very large place and finding the people who you want to market to is one of the most difficult tasks. Until you figure out how to pinpoint a perfect market you will continuously fail. Consider some professional assistance to get started. Here is a local consulting service that may be able to assist.
SEO Consultant
One thing that you can do is use the keyword search to figure out which keywords to people surge when they are looking for this product. By finding out what they search you know what keywords to target and when you know which keywords to target you know how to find your market. It is then up to you to implement a strategy that will put your website or online store right in front of them. It also means that you need to be good at copy-writing and holding people’s attention online.
When you are able to master this skill of pinpointing a niche on the Internet you will be able to bring in as many customers as you want. It is a skill that you must develop and it takes some time to do so but the information on how to do this is readily available. So if you are ready to take your Judaica store sales to the next level, learn how to actually market and find your target audience.